Beyond Gangnam Style: What is Psy Up to Today?
When “Gangnam Style” took over the world in 2012, it didn’t just break the internet—it shattered global boundaries for non-English music, paving the way for today’s massive K-pop boom. More than a decade later, many casual music fans wonder: Does Psy still make music?
The short answer is a resounding yes. While he may no longer chase global chart dominance quite the way he did in the early 2010s, Psy remains a powerhouse in the South Korean music industry, a label executive, and a legendary live performer.
The Evolution: From Global Meme to Industry Mogul
Following his historic global explosion, Psy continued releasing music under YG Entertainment for several years, dropping hits like “Gentleman” and “Hangover”. However, his career entered an exciting new chapter when he decided to branch out on his own.
In 2019, Psy founded his own independent record label and entertainment agency, P Nation. Stepping into the role of producer and mentor, he has used his industry clout to sign and shape the careers of prominent South Korean artists, including Jessi, HyunA, Crush, and groups like TNX. Rather than stepping away from the spotlight, Psy shifted his focus toward fostering a dynamic home for other boundary-pushing artists.
Recent Releases and Collaborations
Psy hasn’t hung up his microphone, either. He dropped his ninth full-length studio album, aptly titled Psy 9th.
The album proved that he hasn’t lost his signature energetic touch or his knack for massive collaborations. The lead single, “That That,” was co-produced by and featured Suga of BTS. The upbeat track and high-energy music video became an instant global hit, proving that Psy still commands massive international attention when he drops new material.
Reigning Over the Live Stage
Today, Psy’s primary musical footprint is defined by his legendary concert tours. He is the mastermind behind “Summer Swag” (Heumppuk Show), an annual, massive stadium tour in South Korea known for getting hundreds of thousands of fans completely soaked with tons of water cannon sprays while Psy performs his extensive catalog of hits for hours. Tickets for these concerts sell out almost instantly, and clips of his performances continue to draw millions of views online.
The Verdict
Psy is far from a one-hit wonder resting on past glory. Whether he is producing tracks, managing his record label, or headlining stadium tours that span the summer months, Psy is deeply entrenched in the music business. He continues to make music on his own terms—proving that there is life, creativity, and plenty of dancing well beyond Gangnam.
This video captures Psy performing his hit single “That That” live at his famous Summer Swag concert, showcasing his enduring energy and stage presence.
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